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The Rise and Fall of the Chief Digital Officer
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Unless your business was born online, digital transformation needs a champion to harnesses the power of data and modern digital technologies
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WHAT IS A CDO?
Dubbed the “transformer in chief” by McKinsey, the Chief Digital Officer often has a public- or customer-facing role. The very presence of this executive within the company may intentionally signal the strength of the organization’s commitment to readying itself for the future.
It’s not just about digitizing business models or even preparing companies for an increasingly digital future. Instead, the CDO takes on the task of readying the organization to compete in a world filled with unknown challenges, greater uncertainties and novel possibilities. The CDO’s job isn’t to get the organization to a particular destination. It’s to prepare the company to embark on a new journey, readying it for the entirety of the future.
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