Leading companies around the globe are pushing to transform themselves to become a data-driven company.
Next to branding, data is seen as the most valuable product that ...
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made ...
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and competencies improve with every iteration, we find more ingenious appli...
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and craft — the so-called soft skills — necessary to build trust, tel...