It’s important that we’re focused on being as effective as possible for our customers. So, let’s tap into our inner Frasier Crane and ask, How do we use design...
The Big Picture (Theory)
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Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of ...
Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whol...
Mar 17, 2023
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
Feb 20, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
Feb 13, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
and there's more...
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time...
What is your business doing to survive and thrive in the Expectation Economy?
Why you need an outsider to cut through the politics and find the best solution.
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What is your business doing to survive and thrive in the Expectation Economy?
Why you need an outsider to cut through the politics and find the best solution.
"Difficult to see; always in motion is the future."
—YODA, The Empire Strikes Back
How to take a participant-observer approach on your digital transformation journey.
Let’s look at something that has most of us spooked: innovation. What makes innovation so scary? I know you are wondering how you can develop innovative product design ideas that will make ur business stand out.