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AI Everywhere and Evolving

AI Everywhere and Evolving

Artificial intelligence is a hot topic in business and industry as it continues to help us improve efficiency and productivity. Automation and machine...
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Fail Faster and Fail Forward

Fail Faster and Fail Forward

Failure. Such an ugly word. It is Not (we are sternly admonished) An Option. Put that way, failure sounds like a life sentence: fail once, and ye shal...
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Find Your Multishore Soulmate

Find Your Multishore Soulmate

Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add re...
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Your Employees Can Offer Great Insight Into Your Customers

Your Employees Can Offer Great Insight Into Your Customers

How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
2024: Looking A Year Ahead

2024: Looking A Year Ahead

It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What’s the Difference Between Digital Strategy and IT Strategy

What’s the Difference Between Digital Strategy and IT Strategy

Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...

FBI + Empathy

FBI + Empathy

What marketers can learn from FBI Interrogators