Feb 6, 2024
You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?” or “How are people moving to DXPs?”
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Jan 19, 2024
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and competencies improve with every iteration, we find more ingenious appli...
Jan 10, 2024
The intersection of technology advancements, industry trends and human-centered design is more of an endless roundabout than an orderly 4-way stop. These critical element...
Dec 28, 2023
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and craft — the so-called soft skills — necessary to build trust, tel...
Dec 15, 2023
Artificial Intelligence has made several gains in the last decade, with people using or encountering it everyday, whether they realize it or not. Any time someone asks Al...
Nov 10, 2023
Artificial intelligence and machine learning are combining with the Internet of Things to improve processes and procedures throughout several sectors and scenarios.
and there's more...
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, such as race, gender, age, ethnicity, sexual orientat...
Artificial intelligence is a hot topic in business and industry as it continues to help us improve efficiency and productivity. Automation and machine...
Failure. Such an ugly word. It is Not (we are sternly admonished) An Option.
Put that way, failure sounds like a life sentence: fail once, and ye shal...
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add re...
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of flour or a raw egg doesn't quite deliver the delecta...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us mig...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What is your business doing to survive and thrive in the Expectation Economy?
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...
Unless your business was born online, digital transformation needs a champion to harness the power of data and modern digital technologies.
Why you need an outsider to cut through the politics and find the best solution.