Apr 26, 2024
Leading companies around the globe are pushing to transform themselves to become a data-driven company.
Next to branding, data is seen as the most valuable product that ...
Evolve
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Mar 18, 2024
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Google has set a definit...
Mar 1, 2024
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made ...
Feb 15, 2024
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the web of options, don’t worry! While deciding between nearshore, offshor...
Feb 6, 2024
You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?” or “How are people moving to DXPs?”
Jan 19, 2024
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and competencies improve with every iteration, we find more ingenious appli...
and there's more...
The intersection of technology advancements, industry trends and human-centered design is more of an endless roundabout than an orderly 4-way stop. Th...
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and craft — the so-called soft skills — necessary...
Artificial Intelligence has made several gains in the last decade, with people using or encountering it everyday, whether they realize it or not. Any ...
Artificial intelligence and machine learning are combining with the Internet of Things to improve processes and procedures throughout several sectors ...
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, such as race, gender, age, ethnicity, sexual orientat...
Artificial intelligence is a hot topic in business and industry as it continues to help us improve efficiency and productivity. Automation and machine...
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of flour or a raw egg doesn't quite deliver the delectable experience of a baked cake. Just as an incomplete cake lacks appeal, a digital product is much more than a mere amal...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us might love cats, and some of us might love dogs (and some of us might be wildly allergic to both and prefer the company of ...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...