May 19, 2023
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectivel...
Empathy
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Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of ...
Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whol...
Feb 13, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
May 4, 2022
Avoid the droid. Despite technology that is light years ahead of what we have on Earth today, Star Wars is a story that occurs in the past (a long, long time ago).