Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of ...
Data + Insights
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Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whol...
Mar 17, 2023
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
Feb 20, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
Feb 13, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
Jan 13, 2023
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticator...
