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AI Everywhere and Evolving

AI Everywhere and Evolving

Artificial intelligence is a hot topic in business and industry as it continues to help us improve efficiency and productivity. Automation and machine...
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How To Build A Data-Driven Culture

How To Build A Data-Driven Culture

Leading companies around the globe are pushing to transform themselves to become a data-driven company. Next to branding, data is seen as the most valuable product that a company creates. With data, companies get insight into customer behavior, operations, their channe...
Machine Learning Taking Personalization to a New Level

Machine Learning Taking Personalization to a New Level

Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matt...
AI Everywhere and Evolving

AI Everywhere and Evolving

Artificial intelligence is a hot topic in business and industry as it continues to help us improve efficiency and productivity. Automation and machine learning have been changing the game for years by this point, and yet we still don’t really know exactly where it all...
Why Customer Experience Will Always Matter

Why Customer Experience Will Always Matter

Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
Give Your CX a Mental Health Check-up

Give Your CX a Mental Health Check-up

At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
Customer Experience at the Speed of Life

Customer Experience at the Speed of Life

New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.