Jan 13, 2023 | Data + Insights, Evolve, The Big Picture (Theory)
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of...
Nov 10, 2022 | Business & Industry, Evolve, Series, Tech
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...
Sep 22, 2022 | Apps, Build, How-To/Guides
It’s pretty hard to believe that it’s been almost 3 decades since the first known mobile applications were developed back in 1993. Today, there’s an app for just about everything. And it’s no surprise why – apps create brand awareness, build trusting...
Aug 10, 2022 | Evolve, The Big Picture (Theory)
By the 16th century, the Catholic church had fallen into the habit of making a saint of every Pope who passed away. In retrospect, this isn’t surprising: the people voting for canonization were often friends of the recently deceased Pope, and thus had an emotional...
Jul 29, 2022 | Empathy, Evolve, The Big Picture (Theory)
So my wife thinks I’m kinda psychic. I am not. It dawned on me recently, her suspicions of paranormal abilities are rooted in the same reason a lot of otherwise brilliant digital products fail to connect with their audience: A misconception of empathy and an...
