Aug 21, 2023 | Business & Industry, Empathy, Evolve
Here at EX Squared, we talk about empathy a lot. (You may have noticed.) Our core philosophy revolves around the idea that behind every data point, impression, download or customer ID there’s a real human being, with a unique blend of needs, desires, fears, likes and...
Aug 18, 2023 | Business & Industry, Empathy, Evolve
Climate change is one of the biggest challenges that our planet is facing. Human activity over the last 200 years has meant that we’re standing on the brink of an environmental disaster. However, is there room for potential action to mitigate the crisis, such as...
Aug 2, 2023 | Build, Tech, UX & Design
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a commonplace mantra in tech, the title UX Designer sometimes seems to have swallowed the entire field of design. “Top 10 UX...
Jul 5, 2023 | Imagine, UX & Design
In today’s rapidly evolving tech industry, finding and retaining top talent has become an uphill battle. Tech executives looking to innovate and drive their companies forward often face the frustrating reality of a talent drought. The scarcity of highly skilled...
Jun 14, 2023 | Imagine, UX & Design
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give companies a seamless way to centrally manage and analyze data, gather and present engaging online...