Apr 12, 2023 | Business & Industry, Development, Empathy, Evolve, The Big Picture (Theory), UX & Design
We’re living in what could euphemistically be called Interesting Times. The long, dull age of steadily growing economic prosperity, expanding democratic norms and promising technological advancement – what once felt like the Information Superhighway to Peace...
Mar 17, 2023 | Business & Industry, Development, Evolve, The Big Picture (Theory), UX & Design
Keeping up with customer expectations in the age of Digital Transformation means really listening to them. New technology never stays in its own lane. Instead, it has the power to totally transform society. Take the Neolithic Revolution, ushered in by the...
Feb 20, 2023 | Business & Industry, Development, Evolve, Imagine, The Big Picture (Theory)
‘But for me innovation was and still is … a battle in the marketplace between innovators or attackers trying to make money by changing the order of things, and defenders protecting their existing cash flows.’ McKinsey’s Richard Foster wrote this in 1986...
Feb 13, 2023 | Business & Industry, Empathy, Evolve, Process & Systems, The Big Picture (Theory)
Here at EX Squared, we talk about empathy a lot. (You MAY have NOTICED.) Our core philosophy revolves around the idea that behind every data point, impression, download or customer ID there’s a real human being, with a unique blend of needs,...
Jan 12, 2023 | Evolve, Series, The Big Picture (Theory)
What is your business doing to survive and thrive in the Expectation Economy? Can a mid-20th century psychology theory on human behavior help you meet and exceed consumer expectations when Apple and others have set the bar so high? Absolutely! This WHITE...
