Feb 20, 2023 | Business & Industry, Development, Evolve, Imagine, The Big Picture (Theory)
‘But for me innovation was and still is … a battle in the marketplace between innovators or attackers trying to make money by changing the order of things, and defenders protecting their existing cash flows.’ McKinsey’s Richard Foster wrote this in 1986...
Feb 13, 2023 | Business & Industry, Empathy, Evolve, Process & Systems, The Big Picture (Theory)
Here at EX Squared, we talk about empathy a lot. (You MAY have NOTICED.) Our core philosophy revolves around the idea that behind every data point, impression, download or customer ID there’s a real human being, with a unique blend of needs,...
Jan 12, 2023 | Evolve, Series, The Big Picture (Theory)
What is your business doing to survive and thrive in the Expectation Economy? Can a mid-20th century psychology theory on human behavior help you meet and exceed consumer expectations when Apple and others have set the bar so high? Absolutely! This WHITE...
May 26, 2022 | Evolve, Series, The Big Picture (Theory)
Once upon a time, a guy looked at his breakfast and saw the future of athletic footwear. Bill Bowerman’s waffle shoes became the stuff of legend, and Nike became a $30-billion brand. Ingenuity and business success can often be mapped to an intersection of...
Apr 18, 2022 | Build, Business & Industry, Tech
We’ll get you up and running When your user’s web experience is sluggish, your marketing efforts will suffer. Maximize your marketing ROI and optimize your web performance for Google’s new indexing process. Understanding your Core Web Vitals is absolutely vital...
