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Your Employees Can Offer Great Insight Into Your Customers

Your Employees Can Offer Great Insight Into Your Customers

How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
2024: Looking A Year Ahead

2024: Looking A Year Ahead

It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What’s the Difference Between Digital Strategy and IT Strategy

What’s the Difference Between Digital Strategy and IT Strategy

Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...