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Jul 8, 2024
AI is technology that mimics human intelligence. It can analyze information, learn from patterns, an...
Jun 29, 2024
As our team began working on Optimizely, we began to see the need for a bulk publishing page similar...
May 10, 2024
There are many practical reasons that make Costa Rica the ideal nearshore country for staff augmenta...
Apr 26, 2024
Leading companies around the globe are pushing to transform themselves to become a data-driven compa...
and there's more...
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give companies a seamless way to centrally manage and analyze data, gather and present engaging online content,...
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What is your business doing to survive and thrive in the Expectation Economy?
As our team began working on Optimizely, we began to see the need for a bulk publishing page similar to some other CMS’s we’ve worked on. A page w...
There are many practical reasons that make Costa Rica the ideal nearshore country for staff augmentation, but let’s get to the most important aspect...
Leading companies around the globe are pushing to transform themselves to become a data-driven company.
Next to branding, data is seen as the most va...