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May 10, 2024
There are many practical reasons that make Costa Rica the ideal nearshore country for staff augmenta...
Apr 26, 2024
Leading companies around the globe are pushing to transform themselves to become a data-driven compa...
Mar 18, 2024
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to ...
Mar 1, 2024
Modern retailing means collecting enough data on customers so you can offer her a truly personalized...
and there's more...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What is your business doing to survive and thrive in the Expectation Economy?
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...
Is your app in tip-top shape? How is the performance of your mobile app?
Leading companies around the globe are pushing to transform themselves to become a data-driven company.
Next to branding, data is seen as the most va...
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Goog...
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world e...