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May 10, 2024
There are many practical reasons that make Costa Rica the ideal nearshore country for staff augmenta...
Apr 26, 2024
Leading companies around the globe are pushing to transform themselves to become a data-driven compa...
Mar 18, 2024
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to ...
Mar 1, 2024
Modern retailing means collecting enough data on customers so you can offer her a truly personalized...
and there's more...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us might love cats, and some of us might love dogs (and some of us might be wildly allergic to both and prefer the company of ...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a commonplace mantra in tech, the title UX Designer sometimes seems to have swallowed the entire field of design.
Nearshore Outsourcing for Tech Executives Who Refuse to Settle. According to recent statistics and data, the talent drought in the tech industry is severe. We're talking about a gap wider than the Grand Canyon between the demand for skilled professionals and the minuscu...
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give companies a seamless way to centrally manage and analyze data, gather and present engaging online content,...
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Goog...
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world e...
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the web of options, don’t worry! While deciding betwee...