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Jan 13, 2023
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by A...
Jan 12, 2023
What is your business doing to survive and thrive in the Expectation Economy?
Nov 10, 2022
Knowing the difference is a crucial first step on your digital transformation journey In EX...
Sep 22, 2022
Is your app in tip-top shape? How is the performance of your mobile app?
and there's more...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet the...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience ...