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Beyond the Buzzword: Putting AI to Work in the Real World

Beyond the Buzzword: Putting AI to Work in the Real World

We’ve all heard the hype: AI is here, and whoever and wherever you are, it’s going to rock your world. Actually, that’s not entirely hyperbole; AI does have tremendous potential to be an unprecedented change agent. But what’s really beyond that initial “wow”...
How We Created a Tool to Publish Multiple Pages in Optimizely

How We Created a Tool to Publish Multiple Pages in Optimizely

As our team began working on Optimizely, we began to see the need for a bulk publishing page similar to some other CMS’s we’ve worked on. A page where a content admin, someone without programming experience, could select a page and items of certain content types and...
Why Choose Costa Rica for Staff Augmentation

Why Choose Costa Rica for Staff Augmentation

There are many practical reasons that make Costa Rica the ideal nearshore country for staff augmentation, but let’s get to the most important aspect first. You need to know that the outsourced team you hire have the necessary skills and expertise to fulfill the tasks ...
How To Build A Data-Driven Culture

How To Build A Data-Driven Culture

Leading companies around the globe are pushing to transform themselves to become a data-driven company. Next to branding, data is seen as the most valuable product that a company creates. With data, companies get insight into customer behavior, operations, their channe...
Avoid The Google Analytics Blackout & Migrate to GA4 Now

Avoid The Google Analytics Blackout & Migrate to GA4 Now

As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Google has set a definitive cutoff date of June 30, 2024, for Universal Analytics, after which it will stop working. The tra...
Machine Learning Taking Personalization to a New Level

Machine Learning Taking Personalization to a New Level

Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matt...
Choose Your Outsourcing Adventure: Nearshore, Offshore, or Multi-shore

Choose Your Outsourcing Adventure: Nearshore, Offshore, or Multi-shore

If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the web of options, don’t worry! While deciding between nearshore, offshore, or multi-shore outsourcing can seem daunting, we’re here to help guide you through the maze and...