10 New + Continuing Web Design Trends for 2022

Gold, copper, and silver always appeal, and 2022 will see these metallic colors stay top of mind for many web and app designers. Using metallics as the base, neutral colors and accenting them with pastels is an eye-catching, visually appealing design strategy. 

Unlike other trends we’ve seen that scale things down visually, maximalism amps it way up! This ongoing design trend rejects the overly simple and focuses on excess. This design style will surely stimulate that frontal lobe. It’s brash, visually loud, with elements of bright colors, layered images, moving images such as animations, videos, or flashing components. It’s a bold statement, appropriate to artistic and bold brands.

Large titles and shortened messaging is what this trend is all about. Make it big; allow it to pop; easy to read. You can always add the details in subheaders or website copy. Just distill the brand or message to a clear and straightforward one and let the big, bold letters grab the attention. 

Let’s face it, 3D elements are simply cool. They add eye-catching detail to what can be an otherwise flat experience online. 3D isn’t new, yet it is reaching new popularity as more and more users have access to higher quality screens with greater capacity for viewing 3D animations. From geometric design features adding abstract flair to something brand specific or a web page greeting that pops, we haven’t seen the last of 3D images and animation for websites. Remember to consider that not all users may have fast enough internet to support complex animations, though. 

As they say, “When you know better, do better.” Inclusive design in all elements is the way to go in 2022. It’s time. By including everyone, you are reaching more people and offering a better experience for all potential users. Accessible design focuses on users that have visual, hearing, or mobility challenges or impairments. However, keeping accessible design top of mind throughout the design process will make your website or app more easy to navigate for all users. 

Some crucial points for accessibility include consistency of text formatting, use of headers, descriptive copy, use of alt text. Consider if voice search optimization is possible. Use high contrast between foreground text and its background for maximum visual accessiblity. Got videos? Use captions! Photos or images? Use Alt text descriptions. Consistent and intelligent UI design features help navigate the website or app and are crucial. Here is a COMPREHENSIVE PRIMER for designers on creating accessible websites. 

Last but by no means least, this one should be a no-brainer in 2022, again with a nod and a cringing look back at all we’ve endured the past two years. People want more positive, uplifting, fun content. Enough with the judgy-judgy content designed to make you feel less than or lacking, enough with the snark. This is the era for feel-good content. Bring on the happy if at all possible. 

This could look like bold colors, a joyful feel, and optimistic messaging. As DESIGNMODO puts it, “The common thread with these designs is that they inject a little extra happiness into the world.” Make feeling good the order of the day.